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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker

eTova is a Strategic Digital Media Consultancy that provides a Cost Effective Solution to Websites and Online Digital Marketing.

Online advertising, also known as online advertisement, internet marketing or e-marketing, is the marketing and promotion of products or services over the Internet. From Google PPC and Facebook advertising to YouTube and mobile integration promotion methods should form part of the Internet marketing mix.